Digital Marketing Course

Digital Marketing Training With Placement Assistance 

Duration : 6 months 

weekly: 5--8 hours video classes 

downloadable digital practical guide

Get access to course for 2 years

2 projects 

Course Fee: 15000/-  ( EMI: Rs 2500/- per month)

Contact : +91 8985803269

Website: www.edmat.in

https://www.edmat.in/courses/digital-marketing-course

Course Overview:

The Digital Marketing Mastery course is designed to equip participants with a comprehensive understanding of the key concepts and strategies in the rapidly evolving field of digital marketing. From foundational principles to advanced techniques, this course provides hands-on experience and practical insights to help students become proficient digital marketers.

Module 1: Introduction to Digital Marketing

• Overview of Digital Marketing Landscape

• Evolution of Digital Marketing

• Importance of Digital Marketing in Business

Module 2: Website Fundamentals

• Basics of Website Architecture

• Website Design Principles for Marketing

• User Experience (UX) and Conversion Optimization

Module 3: Search Engine Optimization (SEO)

• Understanding Search Engines and Algorithms

• On-Page and Off-Page SEO Techniques

• SEO Best Practices and Tools

Module 4: Pay-Per-Click (PPC) Advertising

• Introduction to Paid Advertising

• Google Ads and Bing Ads Platforms

• Creating and Optimizing Ad Campaigns

Module 5: Social Media Marketing

• Social Media Strategy and Planning

• Platform-specific Strategies (Facebook, Instagram, Twitter, LinkedIn)

• Social Media Advertising and Analytics

Module 6: Content Marketing

• Content Creation and Curation

• Blogging and Article Marketing

• Video Marketing and Podcasting

Module 7: Email Marketing

• Building and Segmenting Email Lists

• Creating Effective Email Campaigns

• Email Automation and Analytics

Module 8: Influencer Marketing

• Identifying and Collaborating with Influencers

• Influencer Marketing Campaigns

• Measuring Influencer Marketing ROI

Module 9: Analytics and Data-driven Marketing

• Google Analytics Setup and Reporting

• Key Performance Indicators (KPIs) for Digital Marketing

• A/B Testing and Data Analysis

Module 10: Mobile Marketing

• Mobile Website Optimization

• Mobile App Marketing Strategies

• SMS and App Push Notification Campaigns

Module 11: Digital Marketing Strategy and Planning

• Developing a Digital Marketing Plan

• Budgeting and Resource Allocation

• Monitoring and Adjusting Strategies

Module 12: Emerging Trends in Digital Marketing

• Artificial Intelligence in Marketing

• Voice Search Optimization

• Augmented Reality (AR) and Virtual Reality (VR) in Marketing

Final Project:

Participants will have the opportunity to apply their knowledge by creating a comprehensive digital marketing plan for a real-world business or scenario. The final project will be presented to the class, providing valuable insights and feedback.